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A freelance writer and editor, Sarah Hamaker has more than a dozen years of experience. Clients include regional and national magazines, national trade associations, and various Web sites. Sarah also writes fiction and nonfiction books, including Hired@Home: The Christian Woman's Guide to Working From Home (DPL Press, May 2008).

Tuesday, December 1, 2009

Asking Customers What They Want

One of the biggest challenges to small-business owners, including home-based businesses, is finding out what your customers want. A recent article in USA Today gives some good tips on how to do this.

In a nutshell, simply ask your customers on a one-on-one chat what they like and don't like about your buiness. Give customers questionnaires to fill out and offer a freebie of some sort as an incentive. Also, hiring a telemarketing company or your teenager's friends to call a sampling of your customers for feedback on your company.

I'll tackle this topic more in-depth in an upcoming At Home News issue. Don't forget you can sign up to receive this free, monthly e-newsletter by clicking on the newsletter tab.

Until next time,

Sarah

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